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Editor’s Note: This guest post is written by Nir Eyal , a founder of two startups and an advisor to several Bay Area companies and incubators. Nir blogs about technology and behavior engineering at nirandfar.com . Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it

At many conferences, like the Mobile World Congress , it seems the best demos usually end up happening while waiting in line for lunch or for a cab. While rolling through the pile of video content I collected at the MWC this year, I ran back across this Augmented Reality demo by Aurasma

Editor’s Note: This guest post is written by Doron Simovitch , the co-founder & CEO of SortPrice.com , a shopping search engine and Facebook eCommerce solutions provider.

Editor’s Note: Iltifat Husain is the founder and Editor-in-chief of iMedicalApps.com , a physician-operated technology review publication and is currently an Emergency Medicine resident physician at Wake Forest University’s School of Medicine.

Editor’s note:   James Altucher  is an investor, programmer, author, and entrepreneur.

Ambient location app Highlight is a big deal. Eldon likes it , Scoble likes it, MG and Mike like it and Grindr fan Charlie Cheever likes it.

Here’s one of the great things about South by Southwest: Everyone wants to launch a cool new product there. Here’s one of the worst things about South by Southwest: Everyone wants to launch a cool new product there. That’s why Dalton Caldwell, CEO of App.net, is holding a special App Showcase at Beauty Bar on the afternoon of March 10.

Editor’s note: Chris Shen is vice president at Chinese gaming company The9 . Prior to joining The9, he served as group account director and account director for several advertising agencies in Shanghai and Taipei

Editor’s note: Matt Moog is the founder and CEO of Viewpoints.com . Follow him on Twitter @MattMoog .

Following the trend towards global platforms for raising money, such as Kickstarter, Ammado , which connects charities with donors, has raised €7 million ($9m), and signed up several multinational partners.